- Client Internal Product
- Industry Real Estate / PropTech
- Launch Date 2021
- System Laravel
The Challenge
The UK real estate market is highly competitive, with agents juggling fragmented tools for auctions, sales, lettings, and outreach.
- Inefficient workflows: Agents relied on disjointed systems for auctions, listings, and cold outreach.
- Data fragmentation: Integrating on/off-market listings, probate data, HMO registers, and sold properties required manual effort.
- Scalability limitations: Existing platforms struggled with real-time bidding traffic and dynamic market demands.
- Regulatory complexity: Lettings and sales compliance (e.g., Selective Licensing) added administrative overhead.
LetsBid was designed to unify these workflows into a single, intelligent platform—saving time, enhancing insights, and driving sales.

The Solution
LetsBid is a comprehensive SaaS platform that streamlines auctions, sales, lettings, and outreach with AI-driven automation.
Key Features:
- Auction Module: Real-time bidding, transparent sale tracking, and bidder engagement analytics.
- Sales Platform: Targeted listings covering probate, HMOs, and sold properties, combined with Direct Mail Anywhere for automated cold-mail campaigns across any UK property, plus customisable reports and 20-20 Targeting for hyper-local outreach to the 40 surrounding properties.
- Lettings Module: Featuring integrated HMO and Selective Licensing registers with ward-level council data, alongside built-in compliance tools aligned with UK rental regulations.
- AI-Powered Insights: Delivering second-market opportunity predictions, alongside intelligent competitive analysis and automated comparable generation.
- Unified Dashboard: Week-by-week property overviews and exportable summaries.

Development Process
An Agent-Led, UX-First Development Journey Built Through Continuous Innovation and Real-World Feedback
LetsBid evolved through:
- User-centric expansion: From auction MVP to all-in-one platform based on agent feedback.
- Agile prototyping: Rapid iteration of tools like 20-20 Targeting and Direct Mail Anywhere.
- UX-first design: Simplified interfaces for agents with varying tech skills.
- Continuous improvement: Regular updates (e.g., AI analytics, regulatory integrations).
Architecture & Tech Stack
- Frontend: Laravel Blade, jQuery, Data Tables, Bootstrap.
- Backend: Laravel (controllers/models), third-party APIs (postal services, Land Registry).
- Database: MySQL (structured data), MongoDB (listings flexibility).
- Infrastructure: AWS (EC2, S3, Lambda), CI/CD pipelines.
- Security: OAuth 2.0, GDPR-compliant encryption.
- Analytics & Monitoring: Google Analytics, Mixpanel, Sentry.
Impact
Measurable Market Impact Through Faster Workflows, Smarter Targeting, and Long-Term Agent Retention
- Adopted by leading UK agencies for auctions, sales, and lettings.
- 70% faster deal sourcing and outreach workflows.
- Higher conversion rates via AI-driven targeting and niche market tools.
- Strong retention due to regulatory compliance and timesaving.
Unique Selling Proposition (USP)
LetsBid stands out as the only platform unifying auctions, sales, lettings, and AI-driven outreach with:
- End-to-End Automation: From auctions to targeted direct mail, eliminating manual tasks.
- Niche Market Dominance: Exclusive tools for probate, HMO, and Second Market deals.
- Regulatory Advantage: Built-in compliance for UK lettings and sales.
- Data-Driven Precision: AI-powered 20-20 Targeting and predictive analytics.
What's Next
Looking ahead, LetsBid will prioritise smart automation, localised AI valuations, and proactive market and compliance alerts.
- Automation of sending letters to properties based on agent's rules
- Enhanced AI valuation tools with localised data sets.
- Smart alerts for regulatory changes or off-market opportunities.
Start with the problem
Bring us the problem before you bring us the specification.
Tell us what you want to build, what is slowing the business down or where a current product has become stuck. We will listen, ask the necessary questions and help identify the most sensible next step.
No technical specification required. No consultancy charge for the initial session. No obligation to proceed.
What is slowing your business down?
Describe one software problem or task you would like to improve.
Reassurance
- No technical specification required
- No consultancy charge for the initial session
- No obligation to proceed
Your next steps
- Describe the problem — show us what is slow, broken or taking too long.
- Explore the options — discuss the systems, your priorities and a useful first step.
- Agree the next step — review a clear proposal before any paid work begins.
Prefer to talk? Call 020 3371 8504.
Prefer WhatsApp? Message +91 92880 18305.
