Why you need to make your website Mobile friendly?

15 Mar 2017 | By Jish

Topics: Mobile Friendly Websites

Most of the people today own a smartphone and do most of their search and business transactions through a mobile device. Time has come that you change your focus from desktop only web designs to mobile web designs. Mobile is such a handy device that people constantly use it to communicate with others and keep informed. Data indicates that the number of smartphones has surpassed the number of personal computers. Therefore, it is critical to creating an online presence with a mobile-friendly website.

Google has been favouring mobile-friendly websites since it last updated its algorithm in March 2016. Going forward, Google will strictly follow on websites what it considers to be mobile-friendly and with minimum page load time. So if you haven't been focusing on improving your mobile experience, you'd better prioritise it now, or your search ranking could really suffer.

Why go for a Mobile-friendly Website?

As already mentioned in the previous paragraph, a mobile-friendly version is much preferred while viewing a website on a smartphone. If your website doesn’t support the mobile version, your customers are more likely to turn off disappointed and irritated. The desktop version on a mobile device demands some effort from a user to read the information after zooming every part of it. While the mobile-friendly version is readable and can be easily used.

Today mobile is considered as a critical part of any business with many features and applications enabled. So whether you are blogging, selling products online or offline, or working as a freelancer, it makes a lot of difference to have a smartphone. Therefore, provide good user experience to your customers and others who may visit your website on their mobile devices.  At this instance, it is always good to take the help of a web developer to create a mobile-friendly version.

How to go Mobile-friendly?

If you choose a responsive template for your website, going mobile is free while the template is adaptable to all the devices (desktop, tablet, or mobile phone) that a user may use to view your website. While if we take the case of the popular search engine Google, it highly favours websites that have adopted a responsive web design.

If your website was created several years ago, going mobile or better say responsive design might require you to start fresh from scratch. It will cost you time and money to start fresh after hiring a developer. This is because there are new web development techniques and themes that would make your website more efficient than simply modify. Possibly, you can save time and money reusing the existing content.

Your website will require a complete make-over if:

  • The site was built with Flash
  • It is using outdated e-commerce platforms

Benefits of Mobile-Friendly Web Design

A mobile-friendly version of a website is more likely to benefit you in the following ways.

  1. It will help ease the user's experience rather than a desktop version on mobile
  2. You reach the fast-growing mobile users and turns satisfied visitors into customers
  3. A mobile-ready site with reduced page loading time will create satisfied customers
  4. It will help in building confidence in your brand and shows that you care
  5. It will help you gain a competitive advantage over other non-Mobile friendly websites in Google Mobile Search ranking
  6. It will give your products or offerings, 24/7 availability on a wide variety of mobile devices

A positive first impression is essential in business relationships. People look for trust and integrity, and they expect brands and their products to create this first impression. Design plays an important role in building lasting relationships with end users and, therefore, a mobile friendly web design supports a brand’s promise.

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