Top 10 Features Every Small Business Website Must Have?!

27 Dec 2017 | By Jish

Topics: Top 10 Features of Every Small Business Websites


Online businesses are becoming more prevalent these days with many new small businesses popping up each day. While the competition is stiff, one needs to find out innovative ways to succeed online. What every small online business must have at first is a website, and there are certain things you need to incorporate on this website. Of course, there are simple things such as an easy domain name, a phone number and a logo, but it’s also vital to think about the content, links and navigation that will go onto your website.

Let’s find out what are these top necessary features that your website must have.

1. Header

A website header is the area where you’ll find the most important things a user/visitor need to explore the key areas of your website. It runs across the top of the page and appears on every page of your website except the sales or landing page. Normally a website header includes your business logo and a tagline. But there are more than these that you need to include. These include:

  • Domain Name: An easy to remember domain name
  • Logo: A neatly designed logo representing your business name
  • Tagline: Representing what actually your business is doing
  • Phone Number: The option to click to call
  • Call to Action Button: This is often highlighted to easily recognise
  • Top Navigation: Clear and Easy to Read Top Navigation
  • Bread Crumb Navigation: This is given in each pages but not necessarily

2. Above the Fold:

On websites, the section “above the fold” is the area that users can see immediately without having to scroll down. It is impossible to define a single fold placement for a website. The precise location of the fold differs because of the variety of monitor sizes (both desktops and laptops), screen resolutions, browser plugins, and sizes of various phones and tablets.

While 1024x768 has traditionally been the most common above the fold dimension, new dimensions are rising in popularity, such as 320x568 and 360x640. Therefore Content layout and placement is important because content that appears above the fold is what is first visible when the user loads the page and is most important to achieving your business goals. This section includes elements such as:

  • Slider or Image: This will focus on showing the most differentiating point of your business or the main healine.
  • Crucial Business Information: This can include your business location identifier such as maps or any other crucial points of your business.
  • Reviews or Testimonials: Video testimonials can be much better.

3. Below the Fold

The term ‘below the fold’ refers to the portion of a webpage that a user must scroll to see.

Placement of content on a web page affect how many users interact and engage with it. Below the fold content is hidden to the user when the page first loads, and if they leave the page before scrolling, they will never see it.

The below the fold typically includes:

  • Main Features: This includes products, services, business location, office and other products.
  • Quality Content: Written to attract users first and then search engines.
  • Internal Links: From the home page you can link to internal pages within content which in turn is good for search engine purpose as well as for users.

4. Footer

Often overlooked, the footer is a key element in a website. It is an important section for website visitors who want to get more information about your company. Want to know what visitors expect when they scrolled down to the bottom of your site? Check these…

  • Contact Information: This will include your businesses physical address, phone number and e-mail address.
  • Business Hours: You may include your business hours or support hours
  • Social Media Buttons: Link to all your company social media pages
  • Online chat feature: This is an optional but good feature to include
  • Newsletter Signup Form
  • Navigation: Footer navigation to main menu

5. Inner Pages

A website will mostly have inner pages to provide relevant information about the products or services your business offer. Adding relevant content to the inner pages will ensure that your online visitors stay on your website for a longer time as they won’t only skim through the pages, but read the content you’ve provided. If the information you provide in these inner pages may seem relevant to your potential visitors they may turn into loyal customers.

These are the elements your inner pages should have:

  • Contact Form: To enable your potential visitors to contact you.
  • Captcha or This will protect your website from automated queries or spam posts. anti -spam feature:
  • A Personalised About Us Page: To describe about all about your business.
  • Inner Page Content in F Pattern: Describe the details about your products or website in a pattern with the most important information first.
  • Privacy Policy Page: If you are collecting users’ personal information such as e-mail and other contact details
  • FAQ Page: The questions and answers to address the queries of your users regarding the services provided by you.
  • Blog Page: The blog page will include all the articles and information which could act as a promotion of your product or service, or information shared about any subject.

6. Blog: Having a blog page is important to every businesses. It will benefit your business in many ways such as in terms of increasing search engine traffic, humanising your brand and building an authority in the industry as well as keeping yourself updated in the social media. The more you blog, the more leads you generate. More content means more form submissions, more email opt-ins, more quote requests, and ultimately, more sales.

While you have a blog page, include these essential features to make it more beneficial to your business.

  • Search Function: To search on topics that readers might be interested to look for.
  • Social Media Share Buttons: Including the social media sharing buttons will let your readers or visitors share the posts that might find interesting to them.
  • Comment Feature: Every blog posts must have a comment feature so that the readers can post their opinions or feedback about the particular blog.
  • Sidebar: The sidebar of the blog will showcase other most popular blog posts in your blog, so that if any reader who might be interested in those topics can read those as well. This is also a good tactic to bring in traffic to your other blog posts.

7. Other Design or Content Points to Consider: While you have all the main features included, there are certain that you might forget or may unsure about. These are more related to user experience and the feel of a website. These include:

  • Easily recognisable Links: The webpages of your website should include both internal and external links that points either to other business pages or your other relevant businesses. This should be given in a way that should be easily recognised.
  • Clean and Easily Readable Font: The font used on your website should look good and preferably, easily readable.
  • Mobile Responsive: Most people now have a smartphone and use it to browse on things that might interest them. So, your website should be made mobile device responsive to adapt to the screen resolutions of their mobiles.
  • Ham Burger Menu on Mobile Site: The Ham Burger button takes the form of an icon that consists of three parallel horizontal lines (displayed as ☰), and typically placed in a top corner of a graphical user interface. The names refer to its resemblance to the layers in a hamburger, a pile of pancakes, or three hotdogs. Selecting (tapping or clicking) this button results in a menu being revealed (sliding out or popping up), which distinguishes it from a menu bar, which is always on display.

8. SEO: SEO or Search Engine Optimisation encompasses both the technical and creative elements required to improve rankings of your website, drive traffic, and increase awareness in search engines. To establish your website’s online presence, your website must include these SEO Features. They are:

  • Sitemap Creation: A sitemap is a way of organising a website, identifying the URLs and the data under each section.

        By placing a formatted xml file with site map on your webserver, you enable Search Engine crawlers (like Google) to find out what pages are present and which have  recently changed, and to crawl your site accordingly.

  • Page Titles, Meta Description Update feature:

Your website should have the feature to easily update page titles, Meta description etc. Using page titles and Meta descriptions affect how your pages appear in search engine result pages. The title tag of your web page is meant to be an accurate and concise description of a page's content. Meta descriptions are snippets limited to two lines in which you need to include the most accurate details about your webpage, and generally recommend a 160-character limit.

 

  • Easy to Update URL Structure: The URL’s of your website should be structured in a way that can be easily updated.  

9. Hosting: Web hosting is a service that allows you to post your website or web page onto the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your webpages will be delivered to them through the browser. So you must have a hosting that is:

  • Reliable and Fast
  • Secure
  • Website Auto-Backup features

10. Technical Requirements (Backend):

The back-end, or the "server-side", is basically how the site works. All the updates and changes in the front-end of the website is done in the backend of the website. This refers to everything the user can't see in the browser, like databases and servers. There are certain technical things that needs to be done in the backend such as:

  • Use of Content Management System (CMS): Having a CMS for your website will help you easily manage and maintain your site content whenever you want.
  • Cross Browser Compatibility: A web page looks different in different web browsers which will read your code differently. Not all people use the same browser. For example, Chrome will render a website differently than Firefox or Internet Explorer will. The major browsers include Internet Explorer, Chrome, Firefox, Opera, Safari and mobile devices. It is important to ensure that your website is compatible across different browsers.
  • Google Analytics Integration: It is a free web analytics service offered by Google that tracks and reports your website traffic.
  • Google Webmaster Tools Integration: Not only will your Analytics profiles be accessible within Webmaster Tools, but you'll also be able to more easily access a few Google Analytics features.
  • Optimised coding for Speed
  • Use of Browser cache to Increase Speed
  • Rich Snippets Integration (Schema)Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo to help you provide the information search engines need to understand your content and provide the best search results possible at this time. Adding Schema mark-up to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.:

Now, as we have done with the top 10 features of the website, let us make a check on things that needs to be avoided in your website.

Things to Avoid in your Website

As the above things describe about its essentialities, there are certain things that need to be avoided.

  • where you want the video to appear.  place: Uploading videos to your website server will affect the loading speed of your website and sometimes, people will have difficulty in viewing it. Instead, upload your videos to a video-hosting service website like Vimeo and copy-paste the URL to Do not upload videos on the website server
  • Avoid Background music: Having background music for a website is highly unprofessional and in fact, you’ll lose visitors who’ll not like the music being played.
  • Do not use Flash elements: With mobile phones and tablets making up more than 60 per cent of total traffic, software (flash) designed strictly for a mouse and keyboard just isn’t relevant. It will massively reduce the level of search visibility your website could achieve.
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