08 Dec 2016 | By Ann
Topics: Digital Marketing
Digital marketing is a vast area which cannot be completed within a specific time limit. Those who are in it should be passionate learners, technology enthusiasts, proactive and creative thinkers. In order to become a digital marketing specialist, you must have a clear understanding of all the digital marketing channels.
Digital Marketing Channels
Here are the various digital marketing channels that are used in the marketing of businesses online.
SEO is the process of optimising your website to ‘rank’ higher in search engine results pages. It will help in increasing the amount of organic (free) traffic to your website.
Content is the king of your website. It will help in conveying others information about your products or services. Quality content has an important role in generating traffic growth, brand awareness, lead generation, or customers to the website.
Inbound marketing is the use of a ‘full-funnel’ channel approach to attract, convert, close, and delight customers using the various online content.
Nowadays, social media has the major role in promoting your brand. The content on social media channels helps to increase brand awareness, drive traffic, and generate leads to the website and are costless.
Submissions in major classifieds sites help to drive traffic to your website as well as to promote the product or services.
Companies use email marketing as a way of communicating with their clients. Email helps to promote content, discounts, offers and events, as well as to drive people towards the business’ website.
Online Public Relation earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.
Submissions in high-quality business listing sites are another way of introducing your business to outside world. It helps the people can directly contact your business.
A Digital marketer encompasses various aspects of capturing, controlling and retaining the customer’s attention as well as the interest. These are the skills you must possess as a Digital Marketer:
You must be aware of the digital marketing fundamentals, analyse case studies to understand real life scenarios, realise the issues and mistakes that can be corrected or avoided.
You need to have an understanding of when, where and how this theoretical knowledge can be applied. Experimentation is the art of practice.
The training programs enable you to attain a fundamental level of knowledge including SEO, PPC, Social Media Marketing, Content Marketing, Mobile Marketing, Conversion Optimisation, Email Marketing, and Web Analytics. The course also helps to understand Digital Marketing tools like Google Adwords, Google Analytics, webmaster and Facebook and YouTube marketing.
How to find Digital Marketing clients
According to experts, these are some ways to get your clients in Digital Marketing:
Ways to keep your Digital Marketing clients
Cash in on your opportunities through practice and persistence. This will help you to become an expert in digital marketing.