How can you be a Digital Marketing specialist?

08 Dec 2016 | By Ann

Topics: Digital Marketing

Digital marketing is a vast area which cannot be completed within a specific time limit. Those who are in it should be passionate learners, technology enthusiasts, proactive and creative thinkers. In order to become a digital marketing specialist, you must have a clear understanding of all the digital marketing channels.

Digital Marketing Channels

Here are the various digital marketing channels that are used in the marketing of businesses online.

1. Search Engine Optimisation (SEO)

SEO is the process of optimising your website to ‘rank’ higher in search engine results pages. It will help in increasing the amount of organic (free) traffic to your website.

2. Content Marketing

Content is the king of your website. It will help in conveying others information about your products or services. Quality content has an important role in generating traffic growth, brand awareness, lead generation, or customers to the website.

3. Inbound Marketing

Inbound marketing is the use of a ‘full-funnel’ channel approach to attract, convert, close, and delight customers using the various online content.

4. Social Media Marketing

Nowadays, social media has the major role in promoting your brand. The content on social media channels helps to increase brand awareness, drive traffic, and generate leads to the website and are costless.

5. Pay-Per-Click (PPC)

It is the method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

6. Classified Submissions

Submissions in major classifieds sites help to drive traffic to your website as well as to promote the product or services.

7. Email Marketing

Companies use email marketing as a way of communicating with their clients. Email helps to promote content, discounts, offers and events, as well as to drive people towards the business’ website.

8. Online PR

Online Public Relation earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.

9. Business Listing

Submissions in high-quality business listing sites are another way of introducing your business to outside world. It helps the people can directly contact your business.

Qualities of a Digital Marketer

A Digital marketer encompasses various aspects of capturing, controlling and retaining the customer’s attention as well as the interest. These are the skills you must possess as a Digital Marketer:

  • Theoretical Knowledge

You must be aware of the digital marketing fundamentals, analyse case studies to understand real life scenarios, realise the issues and mistakes that can be corrected or avoided.

  • Practical Knowledge

You need to have an understanding of when, where and how this theoretical knowledge can be applied. Experimentation is the art of practice.

  • Taking Digital Marketing Courses

The training programs enable you to attain a fundamental level of knowledge including SEO, PPC, Social Media Marketing, Content Marketing, Mobile Marketing, Conversion Optimisation, Email Marketing, and Web Analytics. The course also helps to understand Digital Marketing tools like Google Adwords, Google Analytics, webmaster and Facebook and YouTube marketing.

  • Gaining more awareness by:
  1. Working on live projects and improving its growth.
  2. Reading popular or relevant pdfs or e-books and blogs.
  3. Attending sessions whenever possible through hangouts, video conferences and watching live videos.
  4. Implementing your ideas and skills, which is most important.
  5. Do experiment and analyse changes.

How to find Digital Marketing clients

According to experts, these are some ways to get your clients in Digital Marketing:

  • Go to a local neighbourhood and knock on doors: Arrange a face-to-face meeting and letting them know how much opportunity there is in creating and marketing a website.
  • Help people with doubts: You can help people to clarify their doubts with blog posts, blog comments, forums etc. If you have an organisational mentality to help people you will pick up clients from this channels.
  • Do content Marketing: Use high-quality content to reach users, generate leads.
  • Chat with local clients who are related other industries, such as web design meetups, blogger meetups, startup meetups, social media meetups, and so on. Give them proper advice if they have any questions or anything like that. Do their SEO if anyone needs SEO help for their business.
  • Do PPC advertising to increase the reach of your business, services, and brand awareness to people in a different field.
  • Identify and make a list of other companies who offer different services online. Contact them through email or chat or any other medium for doing their digital marketing.
  • Use offline tactics: Sign up and give the company details and contact details to business listing sites, directories, classified sites etc. This will help to reach out to targeted clients.
  • Do a quick Google search for a product or service and analyse the site and their organic rankings. 
  • Check business ads google and their organic ranking. 

Ways to keep your Digital Marketing clients

  • Make sure you understand their business goals
  • Connect with clients on a personal level
  • Establish an open line of communication with clients and introduce new strategies and experiments to them. 
  • Bring on the right clients. Do an in-depth assessment of client’s website, PPC goals and business before starting SEO.
  • Always keep relation with existing clients. Ask them directly their feedbacks, suggestions
  • Prove your success with regular reporting  

Cash in on your opportunities through practice and persistence. This will help you to become an expert in digital marketing.


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